LEVI’S POP-UP

POP-UP SHOP

A pop-up cafe was created to share the Levi’s Made & Crafted vintage brand with consumers. The proposed execution would be an experience-led nationwide shipping container pop-up cafe that would introduce customers to the vintage side of Levi’s: an elevated take on a legendary American brand.

Embodying the artful construction and elevated details of the Summer 2019 Collection, The New West, a space was created to execute a more elevated style within the Levi’s brand. The creative idea was to introduce the mix western roots with the patterns and embroidery of Mexico City for execution in Palm Springs, CA.

Role: Design Development, Floor plans, 3D Renderings