GAP HOLIDAY 2018
RESEARCH / CREATIVE STRATEGY
To capture the spirit of GAP and showcase the music of Leon Bridges, we delivered a holiday campaign full of a nostalgic optimism.
Role: Creative Strategy/Research team - Concept Development, Design Thinking
IDEA
To spread love, kindness and generosity this holiday season through the classic optimism of the GAP brand paired with Leon’s nostalgic style.
INSIGHT
As a response to the edgy political climate in which we find ourselves, there is an increasing trend toward a ‘kind renaissance.’
EXECUTION
“Feeling good, doing good.”
For GAP the holidays are about coming together and giving to celebrate the season with loved ones. Leon Bridges was paired with a cross-generational cast dancing in varied iconic GAP styles to bring a new life to the brand for the holidays.
“Leon’s soulful voice and charismatic rhythm, styled in Gap’s signature crazy stripes, created an undeniable energy brought to life in this moment of positivity and cheer, bound to spread love.”
-Craig Brommers, Chief Marketing Officer, Gap
