AIRPORT EXPERIENCE
RESEARCH / CREATIVE STRATEGY
Help craft a strategy for an enhanced airport customer experience. The goal was to create the vision around the travellers’ journey and the airport’s offering. The vision was to provide customers with the best travel experience possible and to craft peace of mind for travellers.
The solution was Curo - a multi-faceted one-stop airport and design consultancy, today's airport will be designed for a more efficient, more comfortable, stress-free future traveler.
Process: The 10-week project began with secondary research on airports including a physical space analysis, technology and service analysis, and stress analysis to better understand the reasons why people feel the way they do regarding different elements within the airport experience. From there I moved into primary research, interviewing and surveying people about their experiences within the airport. The initial precedent study is found below.
Role: Solo Project - Lead Researcher, Strategist, Designer, Manager
Full Process Book can be found HERE: https://issuu.com/erinlegan/docs/final_process_book_website_-erin_le
From the primary and secondary research findings, the insights propelled me into initial design solutions to the issues. Initial solutions ranged from an app for wait time to restructuring of physical spaces to a framework for the airport itself when dealing with design issues. After the initial ideas were written down, I took a step back, reframed and decided on an idea that ultimately brings together all initial solutions but ranges depending on the airport's needs. The idea is titled Curo. It is a consultancy that specializes not only in the business component of a consultancy, but also the design and spatial functions of a design firm.
Below: The final branding, project deliverables, and research visualization; Below: Packaging for the Consultation Information Packet; Initial website design prototype/mockup is found below along with the final process book.
The final process book is found below including insights, deliverables, visualized research, design synthesis and the ideation process.